The most famous headline in advertising history

May 11, 2007 at 1:37 am | In 01 + Tea & Toast | No Comments

I received this short email the other day. Short and simple but big impact. Here’s what was written:

“At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.” - 1958


Source: Rolls-Royce print ad, created by David Ogilvy
Note: This is sometimes referred to as the most famous headline in advertising history.

David MacKenzie Ogilvy (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” He was known for a career of expanding the bounds of both creativity and morality.

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